SMS phishing on the increase
Thursday, July 3, 2008
Increasing numbers of internet fraudsters are making use of phishing techniques via SMS, it has been reported.
An article in Biz Community reveals that those companies who keep in touch with their clients by sending them text messages to their mobile phones could see their customers left at risk of phishers.
It was stated SMS phishing usually takes place when customers receive a message from what appears to a reputable financial organisation asking them to call a phone number to settle an alleged problem with their account.
Upon doing so they are then asked to give PIN numbers and other personal information which fraudsters then use to access consumers' accounts.
The publication warned businesses to make sure they send personalised SMS content to their customer and contain information in their messages which phishers would not have access to.
In their attempts at phishing protection, it was also reported that firms should ensure clients are aware of their SMS policies and that their overall marketing material is consistent.
Earlier this year, Janna Kiehl from the Better Business Bureau pointed out that attempts at identify theft on the part of internet fraudsters is "rampant" with such criminals now targeting prospective victims via SMS and email.
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