Can we please stop calling people "Spam Kings" ?

I've officially had enough of the moniker "Spam King."  In an attempt to continually overplay the significance of every American spammer arrest, the media insists on calling every arrested, indicted, and convicted spammer a "Spam King."

The latest example is Eddie Davidson who recently walked away from a minimum security lockup in Florence, CO (By the way, how is Colorado getting so popular for spammers lately?) while serving his 21 month sentence for mass mailing stock pump and dump spam on behalf of nearly 20 companies.  According to this article, he is yet another to earn the spam monarch title.

If the numbers reported in the article posted by thedenverchannel.com are true, hundreds of thousands of stock pump and dump spam (over what time frame these messages were sent was not given) hardly puts Mr. Davidson in the realm of a king in the spammer community.  Compare that to the hundreds of millions of messages that MX Logic processes alone on a daily basis and I would put him more into the realm of a child learning to walk.   If you want your true Spam Kings, check out the Top 10 Worst ROKSO Spammers according to Spamhaus here.
As I've stated previously, I am certainly not bemoaning the fact that governments around the world are stepping up their efforts in order to get as many spammers off the streets as they possibly can, but can we please not sensationalize them by calling them Spam Kings?